===== Textpattern.com Relaunch =====
==== Content ====

See [[Txp Site Map]].
==== Audience ====

The site has to encourage the right targets based on our common experience of Textpattern's capabilities, and discourage those who want to perambulate portals, change their blog's themes more often than their underwear, or look for an "enterprise-ready" kontent mainaitshmaint system with an ever-expanding set of three-letter acronym features.

We're talking to:

  * Designers, web builders, agencies, "web people" at companies
  * Plugin and extension coders
  * Technically savvy small business owners who manage their own site
  * Search engines

We're not talking to:

  * "Me and my cat" bloggers
  * Listen

==== Design Objectives ====

  * Classic [[http://textpattern.net/wiki/index.php?title=Textpattern_identity_%26_guiding_principles | Textpattern branding]].
  * Avoid web 2.0 clichés (huge fonts, colour gradients over and over) where appropriate.
  * Integrated navigation (Documentation, Plugins, Forum). Samples: 
    * [[http://jquery.com/ | jQuery]], [[http://plugins.jquery.com/ | jQuery Plugins]], [[http://docs.jquery.com/ | jQuery Docs]]
    * [[http://wordpress.org/ | WordPress]], [[http://wordpress.org/extend/ | WordPress Themes And Plugins]], [[http://codex.wordpress.org/Main_Page | WordPress Codex]]
   * Ubiquitious download facility (button, link, whatever...) above the fold.

==== Implementation ====

  * Elements which need design: 
     * ''h1-h3''
     * plain copy text
     * quotes
     * code snippets
     * comments (''ol''), which would contain plain text, ''ul'' and ''ol'', code and quotes themselves.
     * comments form w/ comments error list
     * contact form w/ panels for "Thank you" and "Form error!" display
     * screenshots and other images, both full-size and thumbs.
  * Think SEO. [[Search engine terms we want to be associated with | Discussion]]: Search engine terms we want to be associated with

==== Success ====

How will we know if the redesign is a success? What are we aiming for? How will we measure it?

The main goal is to convince web designers to try/learn/join textpattern instead of wordpress, expression engine, drupal etc. 

   * Search engine ranking improves for chosen keywords (track ranking)
   * Traffic increase (who tracks this?)
   * Downloads increase (track downloads)
   * New forum signups (who tracks this?) 
   * More mentions of txp (google alert)
   * Perception shift from 'dated' to 'modern'
==== The Project: Who will contribute what when? ====

You get your name added when we see something from you, even if it's just ideas..

== Visuals (wireframes, mockups, graphics, motion graphics) ==

    *  Matthieu
    *  Destry
    *  Nemoorange
    *  azhou
    *  zero

== Copy text ==

    * Destry
    * zero
    * Bloke
    * Maverick
    * jstubbs

== Integration (html/css) ==

    * Matthieu
    * maniquiui
    * thebombsite


== Coding ==

    * wet
    * maniqui
    * thebombsite



==== Materials ====

This is where we do our homework.

  * [[draft-copy-text-for-misc-sections|Draft copy text for misc sections]]
  * [[textpattern:Graphics]]

==== Fine Print ====

The copyright to contributed material is held by the respective creators and licensed to Team Textpattern for use on Textpattern.com and other schwag promoting the Textpattern project. We will use a free license, most likely [[http://creativecommons.org/licenses/by-sa/2.0/legalcode | CC-BY-SA]], for the content and visual appearance at Textpattern.com.

==== Web links ====
  * [[http://www.fonts.com/DE/MondoSearchResults.htm?kid=%22Sackers%20Gothic%22&st=12&pg=1 | Sackers Gothic, the font]]
  * [[http://forum.textpattern.com/viewtopic.php?id=27202 | Forum thread "Txp.com website"]]
  * [[http://forum.textpattern.com/viewtopic.php?id=27205 | Forum thread "Which sites show Textpattern at at its best"]]
  * [[http://forum.textpattern.com/viewtopic.php?id=27157 | Forum thread "Blog platforms design critique"]]